Install Google Tag Manager in Prestashop + Analytics Tracking Code to measure Web visits

Installing Google Tag Manager you will be able to optimize Prestashop, by improving the initial loading of the site by removing the javascript code intended to connect with integrations such as the Facebook Pixel, Google Analytics or Bing Universal Tracking.

In addition, you will be able to use services such as Google Analytics Enhanced Ecommerce, Google Optimize, Google Ads Conversion and Twitter Conversion. The data layer (DataLayer), will collect events to add to the cart, see product details, quantities, consult promotions, add discounts, conversions and much more.

• What is Google Tag Manager and how does it work?

  It is a tag management system that allows you to manage social network tracking codes and statistics, through a web interface, which in turn works to optimize Prestashop, improving the site load by eliminating the javascript code that is transferred to the containers of this system.

  • So, in practice, how to use Google Tag Manager in Prestashop?... to begin with, the previous javascript code is removed. We recommend you review your online shop, using the tool Request Map Generator, to see a graph with the external services that are started when the website loads.

  • Then, using a Google account, steps are taken to verify ownership of the website.

  • Finally, under the figure of the entities called "containers", the data of the set of tags, triggers and related variables is released.

  

• Advantages of Installing Google Tag Manager in Prestashop

  Optimize Prestashop

  • The use of tags is optimized, simplifying the operation of the web and improving the user experience. In the following article, you will find more information about the recommendations to improve the user experience in Prestashop: Usability and User Experience with WPO, an infallible ally for your online shop.

  Test Environment

  • Also, it is allowed to launch containers in test mode. This mode makes it easier to obtain previous results and confirms that the data recorded in the real environment is correct.

  Performance Optimization (WPO)

  • On the other hand, the code is cleaned of tracking or remarketing fragments that slow down the loading speed of the online shop. You can diagnose the performance of your online shop and get recommendations to improve the loading speed, using the Google Web Load Speed Test - PageSpeed Insights.

  Compatibility

  • Integration with other Google solutions such as Analytics Enhanced Ecommerce, Optimize and Ads Conversion is made easy.

• Google Analytics and Tag Manager in Prestashop

  Install Google Analytics tracking code from Tag Manager, will allow you to measure web visits and take advantage of this data through the most efficient method to do so, since this tag manager avoids that the edition has to be done and tested, directly in the source code of the site web, with the consequent loss of speed that comes with the execution of javascript code during the initial load of the web. By removing javascript code from the files, performance will be optimized and it will bring with it all the advantages at the level of improvement in the user experience, which influence statistics such as the time spent on and browsing the site, increase the probability of conversions and improve SEO positioning. On the other hand, given the importance of measuring web traffic and measuring the speed of a website, through these tools working together, both can be obtained, improving the performance of the online shop, without the need to edit the code.

• Compliance with the (EU) GDPR/RGPD Regulation for Cookies and Privacy.

  When installing Google Tag Manager in Prestashop and migrating the tags of your online shop, we configure and verify compliance with regulations. We make sure that cookies that can be stored in the browser are blocked, until the client gives his consent. For this, we use the Cookies module of the shop, as long as it has the functionalities for this purpose.

• Efficient solutions and everything in one place

  Configuring Google Tag Manager in Prestashop, will transfer all the activity of the integrations with external services, to the same place, which simplifies the management of said services and allows centralizing the configuration of tags, thanks to the use of entities called containers , so that the data collection process is more efficient and less complex.