Install Google Analytics in Prestashop. Get visits, Web Statistics and Market Segmentation

Today it is essential to have Google Analytics as a tool to obtain the best web analysis, for making decisions about advertising campaigns, Ads and other web marketing strategies.

• The role of Google Analytics in an Online Shop.

  Correctly configuring Google Analytics in an ecommerce will allow you to collect data from customers and visits to the site.

  Likewise, the configuration of Google Analytics in Prestashop, will show statistics of the web page, with the following data:

  • Website traffic, visit count, dwell time, most visited pages and recorded interactions.

  • On the other hand, the preferences of the clients will be shown on the products that most call the attention and those who do less. In the same way, you will see the purchasing habits, the products or favorite services and also those in which it should be improved.

  • In this sense, the origin of the visits is also shown, if they are organic, referred from networks social or direct links. Also, the location of the visitors, the technologies and devices used and other factors that facilitate the monitoring of web statistics and their analysis.

  • Finally, the installation of Analytics in ecommerce, allows to obtain the segmentation and market objective, to find successful campaigns.

  

• What is the installation of Google Analytics in Prestashop about?

  Our work is based on the embedding of the code to integrate Google Analytics in the shop, taking care that does not affect the loading speed of the web or compromise usability. We register ownership of the domain and We take care that files can be minified or compressed and that when activating the cache options, everything work well. The objective of this intervention is to install the tool, without losing performance, to take care of the user experience and SEO positioning.

• Compliance with the Regulation (EU) GDPR/RGPD for Cookies and Privacy

  We configure and check compliance with the regulations, we make sure that cookies from Google Analytics, until the client gives his consent. To do this, we use the Cookies module of the shop, as long as it meets the requirements and functionalities for that purpose.

• Configure Google Analytics in Prestashop using Google Tag Manager

  Implementing Analytics with the help of Google Tag Manager will require less server resources. In addition, in the future you will be able to make modifications to this, without the need for knowledge of programming and without having to edit the source code. Follow the link for information on this service: Install Google Tag Manager in Prestashop + Analytics Tracking Code.

• Advantages of Installing Google Analytics in Prestashop

  It facilitates market segmentation.

  With all the data obtained, you will be able to clarify the profile of your clients, determine the interests that they may have about their products and define the segmentation and market niche to carry out competitive marketing strategies.

  Improve Marketing and Advertising strategies.

  • You will be able to link Analytics with Google Ads and develop advertising campaigns directed towards the key segment of your brand.

  • Also, you can optimize the investment in advertising campaigns with Google.

  • Properly segment the market in which you work.

  Benefits the Sales Funnel.

  This tool will allow defining the funnel or sales funnel, to obtain clear advantages over the competition, based on a greater knowledge of the clientele.

Without a doubt, Configuring Analytics in Prestashop will be an excellent idea, the application of marketing based on the results obtained, will end up benefiting your brand.