NAME OF THE COMPANY, BRAND OR PROFESSIONAL SERVICE: _____________________.
REGARDING THE PRODUCTS/SERVICES:
1. What do you offer? (description of the products/services of the company/enterprise)
REGARDING CUSTOMERS
2. Who needs the products/services? (companies, persons, institutions, etc.)
3. What kind of people are the customers who need the products/services? (If you do not know the audience or target of your current customers or if you have not yet identified your customer base or would like to have customers with different characteristics than the current ones, please complete the point "The customers I want").
Note: As a guide, you can use the following indicators or characteristics to identify the target audience of your current clients or those you want to target:
Sex (M, F), Age (20 to 30, 30 to 40, 40 to 50, 50 to 60, over 60), Profession or Occupation, Income (High, Upper-Middle, Middle, Lower-Middle, Low).
The customers I have:
The customers I want:
What do customers want to achieve with your products/services? How do your products/services help those customers?
REGARDING TO COMPETITORS
5. What is the competition, could you list them?
6. Is there any aspect of the competitors (any or some of them) that you find particularly admirable in the way it enhances their competitiveness? If so, please describe.
VISION:
7. What would you like to achieve for your company with this new logo? (aspirations, expectations)
8. Which aesthetic do you think your customers like more: classic or modern?
9. In case you have already designed a logo before, please indicate the description and meaning of the last logo.